wecantrack: Sustainable SaaS GTM

wecantrack is an affiliate tracking solution. See how we approached building its media publication and helped take wecantrack's GTM from zero to one.

Author:
Gabriëlle Steyn
Contributors:
Gia Radnai, Vlad Shvets
Date:
October 17, 2024

Founders Ajay and Sirio met while working at the same affiliate publisher, where they created various tools for conversion tracking, data reporting, and automation.

The team noticed this tool's huge value for other individuals in the affiliate marketing space, and wecantrack was established in 2019.

Today, wecantrack is committed to helping clients build reliable conversion tracking and obtain actionable insights, allowing affiliates to confidently overcome the industry's developing challenges.

In late 2021, wecantrack approached Empact Partners to help strengthen their organic presence.

Vlad Shvets
Vlad Shvets
Empact Partners Founder and CEO
“The key challenges included building authority in the competitive affiliate marketing space, growing traffic and conversions, and improving audience engagement through expert content.”

Empact Challenge 

wecantrack needed a comprehensive SaaS Media strategy to:

Enhance visibility
Resonate with professional affiliate marketers
Support long-term growth

Our GTM goals were clear: 

Scale content production
Improve search rankings
Solidify its authority in the affiliate marketing space

Empact Roadmap 

We formed a multi-phase strategy to address wecantrack’s challenges, focusing on scaling their blog with expert-led articles and optimizing the existing content to perform at their best.

Sirio Küpper
Sirio Küpper
Cofounder of wecantrack
“Empact Partners has played a key role in our growth over the past three years. Their link magnet content has saved us significant time and costs, driving organic traffic and high-quality backlinks without additional effort on our side.”

In the past 3 years of working with wecantrack we have increased their monthly traffic by more than 25 times - from ± 490 to more than 12K per month.

wecantrack has been one of our longest partners and working with them has proven to show results in the last 3 years.

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