wecantrack: Sustainable SaaS GTM

Founders Ajay and Sirio met while working at the same affiliate publisher, where they created various tools for conversion tracking, data reporting, and automation.

The team noticed the tool had serious value for the broader affiliate marketing space — the kind of "wait, other people would pay for this?" realization — and wecantrack was established in 2019.

Today, wecantrack helps affiliate marketers build reliable conversion tracking and get actionable insights — the kind that actually move the needle, not the kind that look good in a slide deck.

In late 2021, wecantrack approached Empact Partners to help strengthen their organic presence.

Vlad Shvets

Empact Partners Founder and CEO

"The key challenges included building authority in the competitive affiliate marketing space, growing traffic and conversions, and improving audience engagement through expert content."

Empact Challenge 

wecantrack needed a comprehensive SaaS Media strategy to:

Our GTM goals were clear: 

Empact Roadmap 

We built a multi-phase strategy focused on scaling wecantrack's blog with expert-led articles and squeezing better performance out of existing content. No fluff pieces — every article had to earn its place.

Sirio Küpper

Cofounder of wecantrack

"Empact Partners has played a key role in our growth over the past three years. Their link magnet content has saved us significant time and costs, driving organic traffic and high-quality backlinks without additional effort on our side."

In three years of working with wecantrack, we've grown their monthly traffic by more than 25x — from roughly 490 visits to more than 12K per month. Not a typo. Twenty-five times.

wecantrack has been one of our longest-running partnerships — and in GTM consulting, longevity says more than any case study metric ever could.