Headquartered in San Francisco, CA, Feathery is a powerful no-code form builder. After raising $4M in seed funding, the company reached profitability in March 2024, growing its ARR to 7-figures.
Before meeting Feathery’s team, our founder and CEO Vlad led growth at Paperform and took them from $25k to $250k MRR in 3 years. This gave us a unique perspective on the industry landscape. In 2023, we got introduced to Feathery and fell in love with their product. Their niche focus was offering highly customizable forms, mainly for insurance and financial services.
.png)
Empact Challenge
When we started working with Feathery’s team, they were aiming to scale their business, build a laser-focused content strategy, and grow their market presence. So, we focused our efforts on building a strong digital presence through high-quality content that resonated with Feathery’s core users.
Our main objective was to find creative ways to help Feathery:
Empact Roadmap
We experimented with new SaaS media strategies from the get-go. From creating interactive demos of the software to embedding Feathery’s bespoke forms, we made sure to add something new to every Feathery article.
Creating Bespoke Articles For Bespoke Forms
Showcasing Feathery’s intuitive platform and journeying users through the platform’s features was our top priority. In 16 months, we helped Feathery achieve over 300% organic traffic growth and over 5.5 million impressions. In the past year, we have intensified our efforts on adding more case studies and expertise to each post.
Getting Feathery Featured In Top Listicles
In the past year, we have employed our ‘Existing Articles Outreach’ strategy to feature Feathery in top-ranking listicles for best B2B form builders. This helped increase Feathery’s SERP ownership.
Here’s How We Did It
Feathery is already on its way to transforming data collection and activation. We can’t wait to see what’s next for them and to find new ways to help them grow further, faster.
