We met Philip Magoulas and Niko Nieder years ago when we started working with Linearity —back then a tiny startup and a team of 5, and now the most prominent European creative software company that’s raised more than $35M in funding (check out the full story here).
Philip and Niko, both entrepreneurs turned investors, were the early backers of Linearity, involved hands-on in the GTM and ops.
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We knew that we had a common vision for how SaaS companies are supposed to go to market, and Linearity's success over the following years just reinforced this belief. Philip and Niko ended up founding their own venture capital firm FAIR VC, and we’ve been privileged to work with many more companies that they backed.
Recommending verified partners and service providers is among the most empactful things that VCs can do for their portfolio companies (beyond just signing a few papers and transferring cash to them). Thanks to our long-term and trustful relationship, we were able to build equally strong partnerships with six FAIR VC’s ventures, without unnecessary roadblocks like reference checks or pilot projects.
Linearity
Headquartered in Berlin, Linearity is a design and animation software company. We partnered with their team in 2019 with two main goals in mind: drive organic user growth and build their online presence. Linearity Curve (then called Vectornator) had close to zero digital footprint and a one-page website.
Over the past five years, we’ve worked closely with their team, from their in-house marketing experts and designers to their support team, to launch an out-of-the-box SaaS media strategy, positioning them as thought leaders in the creative software industry.
Empact Achievements
flair
When we started working with flair, an HR solution built on Salesforce, they already had a great product and sales team. What they needed in 2021 was a solid internal media to scale their inbound lead generation and put flair on their prospects’ shortlist.
Within the first year, we helped flair punch above its weight by competing with industry players like Workday and Personio.
Empact Achievements
buycycle
Shortly after collaborating with flair, we started working with another Munich-based startup that soon became a leading marketplace for road, gravel, and MTB bikes. Right off the bat, we helped buycycle migrate from their .de domain to .com and steadily expand into global markets.
Not only did we preserve their SEO value during the migration, but we helped them boost their organic website traffic by over 500%.
Empact Achievements
Hutte
Built by Salesforce professionals, for Salesforce professionals, Hutte enables teams to streamline the process of building Salesforce products. In 2022, we co-founded Hutte, with Empact Partners Founder & CEO Vlad Shvets joining as CRO.
From helping them shape their early-stage GTM strategy to validating the market, we laid the groundwork for their success. We helped Hutte establish their online presence, launch Trails publication and Trails Podcast.
Empact Achievements
We exited the company in 2023, following their pre-seed funding. Since then, we’ve been collaborating with Hutte as consulting partners and supporting their growth efforts in the Salesforce DevOps space.
Brame
In January 2023, we teamed up with Brame, a leader in gamification marketing. Since Brame’s team had already solidified their outbound sales, our main goal was to focus on inbound growth: amplifying their organic traffic and establishing them as thought leaders in the gamification marketing space.
Empact Achievements
From AI to Empathy: Marketing Trends in 2024 was the first eBook we created for sales enablement for Brame. It was later featured on Product Hunt.
Empact Partners / VC Partnerships
The best venture capital and angel investors add value to their portfolio companies way beyond funding. Connecting founders with trusted advisors and partners (like us!) might help an early-stage SaaS company avoid costly mistakes and save valuable resources.
If you are a GP/LP in a VC fund that invests in B2B SaaS, get in touch! We’d love to know what challenges your portfolio companies are facing —and see how we can help.
