If there’s one marketing trend that will never go out of style, it's Gamification marketing. Brame, a portmanteau of the words ‘branded’ and ‘game,’ is one of the coolest companies we’ve partnered with so far.
Headquartered in Zurich, Switzerland (with a sizable global remote team), Brame empowers companies to reach their customer acquisition and retention objectives using Gamification techniques. Brame’s Gamification Marketing Builder is used to:
McDonalds, SEAT, and OXXO are just some of the big names in Brame’s user base creating successful campaigns with built-in game elements. We partnered with Brame in early 2023. Within a year since our partnership began, we helped Brame grow their website traffic and inbound pipeline by 700%.
Empact Challenge
By 2023, Brame had grown significantly thanks to its team’s efforts in outbound sales and was looking forward to growing its marketing-qualified leads (MQLs) pipeline through inbound strategies to sustain its growth and diversify its leads.
The Gamification market is competitive and expected to reach over US$48 billion by 2029. Yet, this market is still underutilised. Brame found itself at the right place at the time to become a thought leader in the Gamification space.
Besides growing its inbound funnel, Brame was also looking to publish content that could be used by their sales team for sales enablement. Equipping their sales team with materials that could better address their pain points could help them close more deals. That’s when Brame and Empact Partners joined forces to deliver just what they were looking for.
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Empact Roadmap
We focused all our efforts on helping Brame tackle all their challenges one by one.
Working with Brame’s team was smooth from the start. This definitely made it easier for us to tackle each challenge step by step.
Content Creation
After pruning and revamping Brame’s old content, we identified relevant topic clusters and started populating them with high-quality, expert content.
Gamification marketing is our North Star topic target. Our goal was to put Brame in everyone’s minds whenever they think about leveraging Gamification elements for their upcoming marketing campaigns.
Our new articles soon started ranking on the first page of Google and now appear as the first search result for “Gamification.” Organic traffic increased by over 40% after two months of publishing fresh content, while Brame’s domain rating grew weekly — from 25 to 50 within ten months of working together.
eBook: "From AI to Empathy"
After working together for three quarters, we collaborated with Brame’s team to publish an eBook titled From AI to Empathy: Marketing Trends in 2024. The eBook was used for sales enablement and later launched on Product Hunt.
Off-Page SEO
Over the course of 16 months, we were able to earn over 70 high-quality links to Brame’s blog and website. Over 50 of those links were from websites with a domain rating of 70 and up, and 20 from websites with a domain rating of 80 and up.
Design & Social Media Marketing
For each new article we published, we created new cover images and valuable in-text visuals that, more often than not, ranked on SERP1 for image search. Closely collaborating with Brame’s social media team, we produced visual elements to promote Brame’s content on social media channels like LinkedIn and Instagram.
We are proud of Brame’s achievements so far and our ongoing partnership. Gamification will continue to be the next big thing in marketing, and we are here to help Brame spearhead that revolution.
