Are you familiar with the term existing article outreach (EAO)? Probably not, because this is an Empact Invention!
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This helps with SERP real estate, which is all about helping our partners make it to the "shortlist." B2B SaaS buyers usually create a mental or a real shortlist of tools to try out before buying, and if we help our partners’ products make it to that list, they have better chances of winning the race and getting new customers.
The bottom-line goal is driving quality B2B leads. Everything else is secondary KPIs, e.g. improving the site’s DR or getting backlinks. Getting included in a listicle, even without a direct link, still helps a given software product to make it to the shortlist.
We’ve succeeded in helping one of our partners earn an extra $104,985 in revenue over three months because of EAO. If you’d like to know how — keep reading!
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Why EAO Works
First, if you look at the screenshot below, you’ll see how many software listicles exist. I filtered the search for sites with a DR of 50+ and website traffic of 5K. I also used the search query ‘best saas products.’
According to Ahrefs, at least 700 software listicles, which means there are 700 opportunities for you to get your product listed. Our team has worked hard to get our partners featured in these listicles according to their niche.
One of our partners got over $300,000 yearly because their listicle-driven referral traffic produced this revenue stream. Our partner achieved $34,995 of recurring monthly income due to its listings on multiple targeted shortlists.
The individual placement of a single listicle helps software businesses attain more than 50 qualified leads per month, increasing exponentially with greater visibility.
Our Partner’s Success With EAO
Our partner’s product is a PDF editing tool software, and we got them listed in over 10 listicles and featured in the top 5 positions, which helped them get more conversions and visibility.
The listicle placements boosted their search visibility for competitive keywords, driving referral traffic to the website. Their organic traffic grew by 168%, with over 7,000 visitors referred directly to listicles.
We built 10+ high-quality backlinks from niche-specific blogs and software review sites. The graph below shows that organic traffic grew from April to June from 22K to 59K.
Here are the successes of our partner:
This is just one of the many partners we helped by using EAO!
Black Friday Success With EAO
So, we also did a Black Friday campaign for the same partner.
Most SaaS companies create articles like ‘Best Black Friday SaaS Deals’ for B2B buyers to get their hands on the best software deals on Black Friday and Cyber Monday. We managed to add the same partner to 15 listicles, and they generated a 16.29% ROI.
They had 230 purchases on Black Friday, which totaled $18,400. This was only from getting them listed in the software deals. If you add this to the rest of their Black Friday sales made from social media marketing and ads, you could say they had a successful Black Friday campaign.
EAO can be used for different campaigns to help generate more B2B leads and get your software featured on a shortlist. This proven, empactful tactic keeps our partners coming back for more.
Final Takeaways
A B2B SaaS company should adopt Existing Article Outreach as its strategic tool to boost visibility while generating high-quality leads. Placements in high-traffic software listicles generate substantial benefits for brand trust, organic traffic, and revenue increase without needing direct backlinks.
Through its Black Friday campaign, EAO revealed its worth to customers who achieved a 16.29% ROI increase while generating sales through selected listicle placements. EAO is a sustainable marketing approach for continuous lead acquisition and temporary promotional needs, yielding measurable outcomes. Using existing content opportunities enables SaaS companies to decrease marketing expenses and attract traffic from highly interested potential customers.
